Art Direction & Design
Research, UX/UI Design
Design Schematic & Icon Set
The project worked towards navigating the new difficulties imposed by the pandemic. Important considerations such as social-distancing regulations were factored into the design decisions carried throughout. Additionally, the project posed the unique challenge of presenting strict rules and regulations in a way that was palatable and easily understandable to a younger audience.
The initial research phase of the project included the construction of three user personas. The personas account for the various audiences that may encounter the signage, outlining their specific needs and frustrations. The three subsets are representative of those most likely to encounter this particular signage system, namely: students, teachers, and visitors of the school. Recognizing the differences between each group whilst addressing their overlapping points of interest, informed the visual design of the project, as well as spurring rational considerations about the optimal placement and treatment of the signs to account for both longevity and social-distancing protocols.
As children are more susceptible to visual cues, the icons have been adapted to be more illustrative and cartoonlike, providing more literal visual metaphors that may be easily understood at a glance. Rounded forms were used to achieve soft silhouettes, making the pictures more appealing to its audience.
The colours incorporated into the final designs were chosen for their adequate contrast, bright and eye-catching hues, and legibility. The yellow shade lends the work a sprinkle of zest whilst the blue psychologically inspires trust in the viewer and reiterates the gravity and authority of the work.
COVID-19 protocols and regulations have been condensed in a manner that is visually consistent, striking, and easy to read. Careful consideration has been paid to language and vocabulary, using simplified terminology to communicate effectively to younger audiences. The larger poster sizes allow for optimal viewing angles and distanced reading—most crucial in a setting where the information must be conveyed quickly to a large group of people.
A total of 7 signs falling under the categories of informational, procedural, and directional have been produced to address the various concerns relevant to the pandemic.
The signs have been laid out across the property taking into consideration these key factors:
Screening questionnaires and mask required signs are primarily featured at the main entry point to allow oncoming individuals to read the posters before entering the property.
General info and mental health posters are focused in areas that feature sitting areas (i.e. admin, locker rooms, cafeteria, etc) as they are text-heavy and are best absorbed when seated or when there are extended periods of idling leading to wandering eyes.
Social distancing and floor decals are featured wherever individuals may tend to group up, especially in high-traffic areas such as admin, the gym, and outside waiting areas.
Hand hygiene posters may be found in the washrooms; situated between each sink. They are the only posters that have received special treatment (plastic laminate) to ensure they remain free from moisture.